Blusens continues with its ambitious internationalization process in GITEX Technologic Week

The company will display the latest innovations in Portability, Digital Home, and a new range of PRO-Line professional products through its Blusens Middle East subsidiary.

Madrid, November 11 2008 .- Blusens Corporation, the Spanish technology multinational, has appeared in the 2008 edition of GITEX TECHNOLGIC WEEK which took place October 19-23 in Dubai at its Blusens Middle East subsidiary.  The company did not want to lose this magnificent opportunity to exhibit its complete range of products in the Middle East’s most important electronic tradeshow, demonstrating its commitment to a market of constant growth and continuing its internationalization affairs. 

Following the same trend shown at IFA, Blusens has displayed its innovations in Portability, Digital Home, and a new range of PRO-line professional products dedicated to the professional team.  Futhermore, the Spanish company’s presence at GITEX has served as a means to close deals with new distributors in the region.

The mini MP3 player Keia has had special relevance for Portability products.  Thanks to its reduced dimensions (46x41x12mm) and light weight (19g), it guarantees the user’s comfort to take it anywhere.  It seamlessly combines a careful design and the most complete benefits in its category, such as a microphone, stopwatch, and FM radio. It has five buttons on its front side created for simple control and a small removable clip on the back. It is also available in different colors and finishes. 

For its Digital Home products, Blusens displayed the blu:brain, a revolutionary Multimedia Entertainment Center, capable of managing, playing, and distributing audiovisual content from digital television, hard disc, Internet, Wi-Fi connection, audio or video sources, and external storage devices.

Blusens Corporation presented its new range of PRO-line products directed towards a professional market. This new category consists of 2 product lines, basically covering different TV systems via satellite or via IP for both residential and office buildings.  The SMATV line collects multi-switch systems, RF and FI headband amplifiers, as well as multi-exit amplifiers, A/V senders and domestic modulators.  On the other hand, the IPTV line has TV integration systems via IP for both hotels and shopping malls, from which they can offer TV services, Video on Demand (VoD), messaging, interactive television, and Internet.

In addition to serving as a showcase and presentation of Blusens to the entire Middle East, new agreements with large distributors in the area were initiated, such as Carrefour Middle East, IEW Saudi Arabia, and Khoujah Group of Syria.  Blusens also received a warm welcome on behalf of the system integrators for the hotel sector with whom they have already begun training and collaboration programs. Some of these include consultants and reference integrators in the area such as Integrated Technologies, Al Arabia, OHI, and Al Gurg.  Similarly, in the satellite line, distribution agreements have been made on the international level through Globatronics, as well as OHI, IEW, Al Mufeed, etc. on the local level.

“Continuing with the ambitious process of internationalization, GITEX has offered us the opportunity to display all of our technological innovations in a market at its peak. Thanks to our R&D efforts, Blusens Middle East has been able to exhibit a new category of PRO-line products to the region’s real estate market, which is constantly growing on both a residential and commercial level. Blusens Global Corporation hopes to satisfy this market’s requirements and prepare itself for the implementation of this line in other regions in the future,” points out Miguel Silva, Executive Vice President of Blusens and Managing Director of Global Operations.  “All of this demonstrates our continued commitment to differentiation, diversification, and innovation while also proving Blusens’ flexibility to meet the demands of its different markets on an international level,” concludes Miguel Silva.