Blusens pledges its commitment to music and sets up a totally digital music label

Blusens MUSIC will be involved in the promotion of new singers, in a new phase of the company's innovative dynamics.

Madrid, 8 April 2008.- Blusens

, the Spanish leader in advanced consumer technology, announces the creation of BLUSENS MUSIC, its own exclusively digital label, which is to market the work of singers through new channels, promoting interactivity in the rapport between singers and fans.

BLUSENS MUSIC will focus principally on launching up-and-coming singers in the Spanish music world, and will shortly announce its first contract. Among other initiatives, it will market these singers’ songs in its MP3 players, and they will be available for the general public through the on-line community blu:generation (

www.blugeneration.com

). This Internet meeting point will also enable users to share their concerns and preferences, and will singers to gain a true insight into what their fans want, helping in the success of their launches.

Blusens is one of the main players in the current development of the international music market. Its position as one of the leading developers of these technologies enables the company to keep abreast of the needs of singers in an ever-changing music market, as well as those of the users, who are continually making better use of the new technologies.

“BLUSENS MUSIC is the coming to fruition of our experience in the music market", affirms José Ramón García, Chairman and CEO of Blusens. “The future of distribution lies in digital channels, and the label that we are announcing today will make full use of that. And, of course, it’s all totally legal.”

Blusens is a trailblazer in the search for new ways of distributing music, as was seen in 2005 when in it became the first consumer electronics company in Spain to market an MP3 player pre-loaded with music. Close on the heels of this initiative were agreements to include content in the company's music players, such as that signed with Vale Music, or the agreement with Universal to access their legal downloading service.

BLUSENS MUSIC will soon announce who the first artist to sign a contract with the company will be.