Blusens revolutionises the concept of MP3 players thanks to its new Keia

The company unveils its latest, innovative MP3 player, voice recorder, radio and stop watch called Keia, launched on the market to reveal the new face of Blusens


Madrid, September, 02th, 2008.- Blusens Corporation, the Spanish technology multinational company, has unveiled its new Keia device, a new concept in compact, lightweight MP3 players, which delivers the best capabilities on the market while being user friendly. Its light weight and small form factor ensure that users can carry it with them with ease wherever they go.  Moreover, its attractive design makes Keia an object of desire as it will be available in five different colours, with a glossy or neoprene finish, elegant or casual style, which will suit a wide range of tastes.

Highly compact and lightweight, weighing only 19 grams and measuring 46mm (height), 41mm (length) and 12mm (width), consumers can carry the device with them wherever they go.  Moreover, its innovative design enables users to choose the model that suits them best. On the front there are five easy-to-use buttons while on the back there is a small extractable clip providing greater user convenience.

As Miguel Churruca, Marketing Manager at Blusens, explains: “The Keia we are launching on the market is not just a compact player with more applications than any other competitor in this market segment, it will be a small object of desire thanks to its design, simplicity, power and portability. It takes portability to the limit without compromising on functionality or capabilities”.

The array of applications on this Blusens device outstrip the standard features usually found on a MP3 player and include FM radio, clock, timer, stop watch, audio and voice recorder, OLED colour screen, equaliser, microphone and an exclusive, simple and intuitive graphical user interface.

Along with Keia, Blusens is also introducing a new product presentation model, as the innovative packaging shows the player from all angles, proof of the company’s confidence in the fact that users will fall in love with it at first sight.

Keia, the name of the new MP3 player and recorder, comes from the Hawaiian word for “today”, reflecting the sense of living today’s lifestyle built into Blusen’s innovative MP3 device.

Blusens plans to showcase its new Keia device at IFA 2008, the leading consumer electronics trade show in Europe, due to take place between August, 29th and September, 3rd in Berlin. At this venue, the company will also unveil its revolutionary Home Entertainment Device (HED).

Keia will be available worldwide from October, 1st at the RRP of €39.90 for the 2GB model and €49.90 for the 4GB version, in a range of different colours and finishes.